The “Purple Cow” guy, my personal cast for being
the next Adaptive Path CEO and the
first real marketing superhero surprised me again by e-mail (something very uncommon these days) this morning.
In his latest newsletter, he outlines Dave Balter´s strategy for his new book, “
The Word of Mouth Manual: Volume II”. Since Seth´s launch of his own book
“Ideavirus” back in 2001, i didn´t see something worth to write about in Book Publishing industry.
Simple concept, something really valuable for free, peer distribution and live proof of the concept “word of mouth”. Not that kind of ‘viral’ bullshit running in Cannes Festival.
You can read more
about the book and the core ideas behind it, and even download it for free in Dave Balter´s corporate blog.
self explanatory graphics
A wealth of information creates a poverty of attention.
— Herbert Simon, Nobel Laureate Economist
I don´t blog since March. In this time, a lot of good things happened: i´m smoothly getting into GTD, the main project i´m working on is being released, found a fantastic and smart girl who is teaching me how to enjoy a life with less work hours, and i´m finishing Jon Kolsko book about Interaction Design.
Since i dont have any writing objectives in this blog, and my audience is limited to 3 people, i´d rather focus on doing things in the real world instead of blogging.
The future is already here. It’s just not evenly distributed.
— William Gibson
What branding was to the Twentieth Century, experience management will be to the Twenty-First
Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.
“A property in which the physical characteristics of an object or
environment allude to a function.” By Matthew Loff, from the IXDA list.
Didn´t understood?
In business as in art, we live in a postmodern era. Old certainties are being demolished and relationships redefined. Everything you thought about business has been upended. The relationship between companies and customers is no exception. The old notion that producers produce and consumers consume is regarded passé by management theorists.
There is no off position for the cerebral switch.
